I tried Apple Search Ads and got 0.6 ROAS. Why would this be different?

A blended 0.6 ROAS usually means some keywords are well above 1.0 and others are dragging the average down — you just can't tell which without granular tracking. ASA Agent tracks conversions at the keyword × campaign × country level, so it cuts what doesn't work and scales what does. Instead of one averaged number, you see exactly which combinations are profitable.

How much budget do I need to start with Apple Search Ads?

You can start with as little as $100–$200/month. ASA Agent starts conservative, learns what converts for your app, and only ramps up spend on keywords that are actually profitable — so there's no risk of burning through budget fast.

Can I use ASA Agent without installing an SDK?

Yes — you can start without the SDK using your existing attribution. ASA Agent has plug-and-play integrations with RevenueCat, Adapty, and AppsFlyer — just add a webhook. For more granular keyword-level ROAS tracking, our lightweight SDK gives you deterministic attribution. Most users start without the SDK and add it when they want sharper data.

What is the best tool for Apple Search Ads?

ASA Agent is an AI-powered Apple Search Ads automation tool that manages your campaigns on full autopilot. Unlike dashboards where you still do the work, ASA Agent autonomously finds keywords, optimizes bids based on real ROAS, and manages budgets — twice a day, every day. Pricing starts at $49/app/month with no percentage of ad spend.

How to automate Apple Search Ads?

You can automate Apple Search Ads with ASA Agent — an AI autopilot that handles everything from campaign creation to bid optimization. Connect your Apple Search Ads account, set a budget and goal, and the agent runs twice daily: discovering keywords, adjusting bids by ROAS, pausing underperformers, and scaling winners. No manual work required.

Is there an AI tool for Apple Search Ads?

Yes — ASA Agent is an AI tool purpose-built for Apple Search Ads. It uses state-of-the-art AI models to analyze your campaign data, reason through bid and keyword decisions, and execute changes automatically. It's not a rule-based bot — it reads your data and makes decisions like an experienced media buyer.

How much does Apple Search Ads management cost?

ASA Agent uses simple, per-app tiered pricing based on your ad budget: Starter ($49/app/month, up to $300/mo ad spend), Growth ($99/app/month, up to $2,000/mo) and Scale ($199/app/month, up to $10,000/mo). No percentage of ad spend, no hidden fees. Apps above $10K/mo or multi-brand portfolios can book a custom Enterprise plan. Compared to agencies that charge $2,000–$5,000/month or take 15–20% of spend, it's significantly more affordable.

Can AI optimize Apple Search Ads bids?

Absolutely. ASA Agent uses AI to optimize Apple Search Ads bids based on real revenue and ROAS data — not vanity metrics like taps or impressions. It raises bids on profitable keywords, lowers bids on underperformers, and pauses what doesn't convert. Every bid change includes a reason explaining the logic.

Does the agent create campaigns or only manage existing ones?

Both. It creates a full campaign structure from scratch — Discovery, Generic (exact match), and Maximize Conversions campaigns per country, with cross-negatives so you don't bid against yourself. After that, it manages everything: bid adjustments, keyword discovery, budget allocation, and campaign splitting when keywords stop getting spend.

How long does it take to set up?

About 10 minutes. Plug in your API keys, pick apps, set a budget — done. The agent takes over from there.

Do I need to know anything about Apple Search Ads?

Zero. The agent builds everything from scratch. No need to learn the platform, read documentation, or watch tutorials. Just set a budget and let it work.

Icebreaker

View on the App Store

Founder case study · Feb 25–Aug 20, 2026

Icebreaker cut CPI by 42% while installs stayed nearly flat.

From March to June, monthly Apple Search Ads spend fell 44% while installs declined just 3%. This is the founder's own app, so the numbers and their scope are disclosed below rather than presented as an independent testimonial.

Result at a glance

$1.03 → $0.60
CPI, March to June: 537 → 520
Monthly installs: $554.79 → $310.39
Monthly spend: 885
Successful agent actions

Across the full 177-day measured period, managed campaigns produced 2,705 installs from $2,018.12 in spend: $0.75 per install.

March versus June

Full month	Spend	Installs	CPI
March 2026	$554.79	537	$1.03
June 2026	$310.39	520	$0.60

The account kept essentially the same acquisition volume with a much smaller budget. The result came from many small changes rather than one campaign reset.

What the agent actually did

During the measured period, ASA Agent recorded 885 successful account actions across 59 campaigns. The largest groups were 379 bid changes, 211 negative-keyword additions, 57 campaign pauses, 50 keyword additions, and 26 budget changes.

Analytics and Apple Search Ads modules ran independently, so every optimization used fresh delivery data while reporting remained separate from account changes.

Scope and methodology

Source: daily Apple Search Ads campaign reports stored by ASA Agent.
Scope: only campaigns after ASA Agent's first successful action on each campaign; unrelated and pre-takeover activity is excluded.
Comparison: two complete calendar months, March 1–31 and June 1–30, 2026. Percentages use unrounded source totals.
This case evaluates paid acquisition efficiency. It does not claim that lower CPI alone proves higher revenue or profitability.

Put the same workflow on your app

Connect Apple Ads, set the countries and budget, and let the agent handle the recurring analysis and account work.

Get started About ASA Agent